tips

Here’s Who Will Come Out on Top And what it means for the future of your brand marketing Earlier this month, four of the Elite in a Week team attended the Accelerating Artificial Intelligence conference in Milton Keynes. It was an insightful day, offering a clear view of how AI is evolving, and more importantly, […]

Photography, graphics, and visual content play a crucial role in shaping perception, and will make an impression in milliseconds. Generic or inconsistent visuals will mean your message gets lost in those milliseconds, while the right ones will reinforce it. More than a Logo – What your Rebrand Should Include Rebranding is an investment – of

What a Rebrand Should Deliver in the First 12 Months A rebrand is a real investment that shows you’re moving forward into a new era, and it’s a really exciting time for your business. But the buzz around your newly-launched logo and colour palette won’t turn heads for long, and if your rebrand is done

Brand vs Marketing What’s the Difference and Why Both Matter If you’ve been in business a few years, the chances are you’ve invested in some form of marketing: social media campaigns, sponsored adverts, email newsletters, networking, or perhaps the odd local event. But what about your brand – what is that, and why does it

Rebranding an Established Business When your business has grown steadily over several decades, the brand becomes part of the furniture – comfortable, familiar and full of memories. The logo on the van might be the same one you chose in the 90s, your first website came online when Facebook was still new, and customers know

Five Ways to Build Trust in your Brand When it comes to effective marketing, trust is everything. People want to feel confident that they’re investing in a business that understands them, delivers on promises, and aligns with their values. But trust isn’t something that can be demanded or created overnight. It’s earned over time through

Something exciting is happening for Milton Keynes businesses on Wednesday 5 June… Scores of local businesses and entrepreneurs will be under one roof, exhibiting what they offer, and forging new connections – and it’s completely free of charge to visit. It’s Your Business Expo MK at the Ridgeway Centre, and the Elite in a Week

At the heart of every successful business lies the strong relationship with its customers. Whatever you’re offering, and however you deliver it, the human connection you’ve made to engage that customer in the first place is the key. It secures you the first sale you make to them, and it’s the reason for all future

The digital age has transformed the way we operate as businesses. Our ‘shop fronts’ are online, and not just the high street – and we can reach vast numbers of new people with our words and images. But this comes with a downside, too: that online world creates a distance between brands and their audiences.

They say you never get a second chance at a first impression – and that’s just as true for your business too. You have a matter of seconds to captivate a new viewer’s attention, and get them to fall in love with your business, wherever they encounter it: on your website, social media or at