What a Rebrand Should Deliver in the First 12 Months A rebrand is a real investment that shows you’re moving forward into a new era, and it’s a really exciting time for your business. But the buzz around your newly-launched logo and colour palette won’t turn heads for long, and if your rebrand is done […]
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Brand vs Marketing What’s the Difference and Why Both Matter If you’ve been in business a few years, the chances are you’ve invested in some form of marketing: social media campaigns, sponsored adverts, email newsletters, networking, or perhaps the odd local event. But what about your brand – what is that, and why does it
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Rebranding an Established Business When your business has grown steadily over several decades, the brand becomes part of the furniture – comfortable, familiar and full of memories. The logo on the van might be the same one you chose in the 90s, your first website came online when Facebook was still new, and customers know
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Five Ways to Build Trust in your Brand When it comes to effective marketing, trust is everything. People want to feel confident that they’re investing in a business that understands them, delivers on promises, and aligns with their values. But trust isn’t something that can be demanded or created overnight. It’s earned over time through
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Something exciting is happening for Milton Keynes businesses on Wednesday 5 June… Scores of local businesses and entrepreneurs will be under one roof, exhibiting what they offer, and forging new connections – and it’s completely free of charge to visit. It’s Your Business Expo MK at the Ridgeway Centre, and the Elite in a Week
Elite in a Week are at Your Business Expo MK Read More »
At the heart of every successful business lies the strong relationship with its customers. Whatever you’re offering, and however you deliver it, the human connection you’ve made to engage that customer in the first place is the key. It secures you the first sale you make to them, and it’s the reason for all future
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The digital age has transformed the way we operate as businesses. Our ‘shop fronts’ are online, and not just the high street – and we can reach vast numbers of new people with our words and images. But this comes with a downside, too: that online world creates a distance between brands and their audiences.
Are you showing up in your business in 2024? Read More »
They say you never get a second chance at a first impression – and that’s just as true for your business too. You have a matter of seconds to captivate a new viewer’s attention, and get them to fall in love with your business, wherever they encounter it: on your website, social media or at
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The Elite Advantage: Long-Term Benefits of Investing in your Branding Trends come and go, markets evolve, and customer needs shift over time – but businesses with strong, trusted branding can withstand most of these challenges, and even thrive on them. Beyond the immediate visual appeal, a well-crafted brand really is an investment that pays dividends
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Becoming Elite in a Week – How it Works Having a brand that really represents you is so important. With a really good brand and brand strategy, you can assert your position as an expert in your field. You can show that you understand the market and the clients you serve. It represents your business
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