What a fantastic day we had at Your Business Expo MK on 5 June! We all loved meeting so many
businesses and the people behind them – and running our first stand together as a team.
These were our five big takeaways from the event – not counting all the goodies we each bagged, of
course…

Take 1 – Planning is Everything

We put a lot of time and effort into getting ready for the expo, and had some seriously valuable
advice from Steve Lloyd from Exhibition Mastery https://exhibitionmastery.com/ before we
did. He’s the exhibition guru, and knows all there is to know about how to make your stand work its
hardest for you – and how to get the most out of your time there on the day. We followed all his
advice, and he was bang-on about everything!

Take 2 – People Love a Giveaway

From luxury hamper prize draws to lots of branded goodies (including some very comfortable socks,
from one stand!).

Our big offer on the day was a chance to win an Elite Review – a great place to start if you’re not
sure where your brand and marketing sits at the moment. Using our traffic light system, our team
looks into every facet of your marketing with our carefully-crafted analysis, covering everything from
branding and social media presence, to SEO tactics and your copy.

The lucky winner has been drawn, and we can’t wait to get started on their personal report and
recommendations. Find out more about our Elite Review

Take 3 – Digital Sign-Ups

We prepared an electronic sign-up form beforehand (see Take 1) and filled it in on the spot with
every new business’s details – which saved us hours of admin and data entry afterwards!

Take 4 – Book a lunch

The food provided for exhibitors was brilliant. We all thoroughly enjoyed our delicious sandwiches,
crisps and cakes, provided by another local business, I Love Catering
https://ilovecatering.co.uk/ – there was a great choice, and our dietary requirements were all
very well met. The supply of tea, coffee, water and biscuits for the whole day was much appreciated
too!

Take 5 – Literally Take Five

There was a steady stream of visitors and other exhibitors to the stand all day, and we all needed a
break from the stand every so often – to get lunch, refreshments, and to walk around the other
exhibitors to see who was there, and engage in some more conversations. It was invaluable having
five of us there, because that made it so easy to do – there were always two or more of us on the
stand to meet passers-by, talk about their business and sign them up to the draw. That left the rest
free to mix, mingle and spread the Elite word!

The biggest takeaway for all of us was how much we enjoyed doing the event – before, during and
after – and how working together as a team will always make the biggest difference to the workload,
the effort and the outcome. But we wanted to make sure our new contacts had a takeaway as well –
so we prepared a little something extra for every new sign up we had on the day…

The Elite Challenge

Starting on the Monday after the expo, all new sign-ups received an email a day – one from each
member of the team – giving them a quick-and-easy tip for reviewing and improving a particular
aspect of their brand and marketing. We’ve had some great feedback already, and it’s been brilliant
to hear that it’s got them thinking!

If you’d like to sign up for the Challenge too, we’d love to have you on board! Follow this link, and
you too will receive our series of emails – each one a little nugget of brand and marketing gold, to
help you assess whether your brand is elite, or not quite complete:

https://www.eliteinaweek.co.uk/elite-events

And if you’d like to find out more about our Elite Review, just book a discovery call:
https://www.eliteinaweek.com/contact-us

Our most Elite thanks to everyone involved in the organisation of Your Business Expo MK 2024 – it
was a great place to launch our Elite exhibiting, and meet so many brilliant local businesses.